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White Label Partner Program

White Label Link Building Your Agency Can Put Its Name On

We operate as your link building department: site discovery, manual vetting, personalized publisher outreach, and placements reported under your brand. You approve every domain before a single email goes out, and your clients never learn we exist.

NDA from day one You approve every domain 12-month link protection Your logo on every report
Link_Report_March.pdf · prepared by Your Agency
Your AgencyMonthly authority report, your logo, your name

Placements delivered this month

industryjournal.com/guideDA 46, DR 51, 9.8k traffic Live
nichereview.com/roundupDA 38, DR 42, listicle inclusion Live
trademedia.com/featureMention converted to a followed link Live
Ready to forwardNo edits needed, verified live
Fulfillment desk · invisible to your client

Running behind your brand

Manual site vetting41 of 58 sites cleared the screen Sheet sent
Personalized outreachOne pitch per publisher, 3 replies In motion
Approval gate2 domains waiting on your sign-off On you
Partner NDAActive since day one, zero client contact In force
Your decision pointsNothing moves without you
50 to 60%
Typical Partner Margin
Fixed per-link partner rates, with an automatic 15% discount from the 10th link. You set the client price
100%
Site Pre-Approval
No outreach email leaves until you approve the exact domain it is going to
12 Mo
Link Protection
If a placement drops, we work with the publisher to restore it, and replace it free if it is not back within 30 days
0
Client Contact, Ever
We never approach, pitch, or reply to any client connected to your agency. Not now, not later
Definition

What “White Label” Means When the Links Carry Your Name

White label link building is a fulfillment model where a specialist team builds backlinks for your agency’s clients while your agency keeps the brand, the client relationship, and the margin. You sell the links; we run discovery, vetting, outreach, and placement behind your name. Everything the client sees, the shortlist, the report, the results, carries your branding, not ours. Done properly, white label backlinks are not mystery inventory bought off a list: they are the output of your own link building department, minus the payroll.

The Definition, Stated Once

Built for AI search, too
ChatGPTPerplexityGoogle AI Overviews

Your clients are already asking why AI assistants never mention them. Brand mentions and editorial citations on topically trusted sites are the signals those systems weigh, so every placement is built to earn rankings and AI citations at the same time, under your brand.

The partner standard: If you would not put your agency’s name on a placement, it should never have been built. Every site we pitch survives that test before you ever see it. That is what makes these high authority backlinks safe to resell, and what makes white label SEO link building the authority layer of the retainers you already run.
Sound Familiar?

Are These the Reasons You Haven’t Added Link Building Yet?

01THE MISSING OFFER

You sell SEO, but not links

You rank clients on content and on-page work, but the authority gap keeps growing. A competitor with stronger backlinks keeps outranking pages you know are better. You can see exactly what the problem is; you just don’t have the desk to fix it.

02THE BURN

You tried a vendor and got burned

They sent a spreadsheet of DR-inflated domains you had never approved. Half had no real traffic. The placements looked nothing like what was pitched, and the billing kept running while you played middleman between your client and their excuses.

03THE TIME SINK

You build links manually, and it eats your team

Prospecting, vetting, outreach, follow-ups, negotiations. It takes more hours than the client is paying for, you cannot scale it, and you cannot hand it off without the quality dropping the moment you look away.

04THE CLIENT ASK

Your client wants authority growth, now

You built the site and you run the content strategy, and the client is asking why rankings are not moving. The honest answer is backlinks. What you need is a fulfillment partner you can trust with your name on the work.

Bad links don’t just underperform. They trigger penalties that take months to reverse. That is why every site we pitch is approved by you before a single email goes out. See how the approval gate works
Every Link Type, One Standard

What Our White Label Link Building Agency Delivers

Six placement types, one vetting standard, one approval gate, and a branded report at the end of every one. Sell them individually or blend them per client; the process underneath never changes.

Service 01 · The volume engine

White Label Guest Posts

We write the article to the publisher’s editorial standards, shortlist niche-matched sites, and secure contextual, high authority backlinks inside original content. Your client sees a placement worth showing off; you see the metrics before anything is pitched.

Best whenYour client needs steady authority growth at a known, fixed cost per link.
DA or DR 30/40/50+ (your preferred metric) Site-wide traffic tiers (Ahrefs) 700 to 1,000+ word original articles
From $90 / link $76 / link on 10+ links, 15% off Same tiers and vetting as our retail guest posting service; yours at partner rates, reported under your brand.
Service 02 · The fast equity route

White Label Link Insertions

We find existing, indexed articles where your client’s link belongs in one specific surrounding paragraph, then write it in so it reads native. The page already holds authority and already gets crawled, so equity moves in weeks, not months.

Best whenThe client wants movement fast, and the campaign needs links inside content Google already trusts.
Articles indexed and 6+ months old Traffic tiers per plan (Ahrefs) Niche-dedicated domains available
From $135 / link $114 / link on 10+ links, 15% off Core, Momentum, and Precision tiers, the same ones on our niche edit service, at partner rates.
Service 03 · The precision route

White Label Blogger Outreach

One personalized pitch per publisher, written specifically for that site by an experienced outreach team. Never a template blasted to 200 inboxes in one click. Built for the sites that don’t sell links, and for briefs with strict requirements: domain age, exact traffic thresholds, or DA and DR together, checked to your spec on this route.

Best whenThe exact site matters as much as the link: competitor-backlink campaigns, dream publications, custom target lists, strict criteria.
Up to 25 approved prospects / campaign Minimum 3 live placements standard Publisher fees shown at the real number Your criteria, checked to spec
$375 / campaign Plus $35 per approved placement Publisher fees pass through at cost with your sign-off before any are paid, so this route sits outside the 15% rule: there is no markup hiding in it to discount.
Service 04 · The AI-citation play

White Label Brand Mentions

We find existing, unlinked references to your client across the web and negotiate directly with the publisher to convert them into followed backlinks. It is the fastest authority a brand can claim, because the editorial trust already exists; and mentions on relevant sites are exactly the signal AI systems weigh when deciding which brands to cite.

Best whenThe client already earns press and mentions but the links, rankings, and AI citations don’t reflect it.
Unlinked-mention reclamation Direct publisher negotiation Google and AI visibility signals
Quoted per brief Priced per link, before any work begins
Service 05 · The bottom-funnel play

White Label Listicle Placements

We earn your client’s inclusion in roundup posts that already rank for their money terms: the “best X for Y” pages their buyers, and AI assistants, are already reading. One placement puts them in front of demand that took someone else years to build.

Best whenCompetitors are being compared and your client isn’t in the conversation.
Roundups already ranking Placement inside existing positions Do-follow inclusion negotiated
Quoted per brief Priced per placement, before any work begins
Service 06 · The local base layer

White Label Directories & Citations

Listings on hyper-local and industry-specific directories that reinforce Google Business Profile strength, NAP consistency, and site authority. Not the spray-and-pray directory dumps of 2015; a curated set that makes sense for where your client actually operates.

Best whenLocal-service clients need the base layer of location authority under their editorial links.
Hyper-local and industry directories GMB profile reinforcement NAP consistency maintained
Quoted per brief Bundles with any link type above
White-labeled placement reports, included with every link type

Live URL, anchor text, DA, DR, traffic data, and placement page, checked, formatted, and branded as your agency. Ready to forward to your client without a single edit.

Our Process

How We Shortlist, Approve, and Place Every White Label Backlink

Four stages, with your decision point marked at every one. You keep real-time visibility over the execution, and nothing moves to the next stage without your sign-off.

Your sign-off between stages No blind placements 12-month link protection
1

Site discovery

We research prospective sites across your client’s niche using target keyword clusters, topical relevance, and competitor backlink analysis. Nothing scraped, nothing recycled from another agency’s campaign.

Your decision point: you see the full discovery list before any vetting begins.

2

Manual vetting Metric Sheet

Every discovered site passes a manual quality screen: DA or DR at your chosen tier (your preferred metric; fixed-price tiers track one, not both), spam score, niche-relevant content, and real editorial standards. No PBNs, no link farms. Need stricter filters, like domain age, exact traffic thresholds, or DA and DR together? That runs through blogger outreach or a custom brief, where you set the criteria.

Your decision point: you receive the metric sheet for every site that passed the screen.

3

Shortlist and outreach Your Approval

We consolidate approved sites, recommend the link type per placement, and write one personalized pitch for each publisher; no mass templates, no bulk blasts. You receive batch-by-batch updates while conversations run.

Your decision point: you confirm the final shortlist and the link type per site before any email is sent.

4

Live placement and reporting Verified

Once live, we verify four things: the link is live, the link is indexed, the anchor text matches, and the placement sits on the agreed page. Then the branded report reaches you, ready to forward.

Your protection: every placement carries 12-month link protection. If it drops, you flag it once and the follow-ups are ours: we push the publisher to restore it, and if it is not back within 30 days, we replace it with a site matching the criteria you approved, free of cost.

Ready to add link building without running a single outreach campaign yourself? Talk Through Your First Campaign →
Partner Pricing

Per-Link Pricing, With Both Rates on the Table

The same tiers you will find on our retail service pages, priced per link and built for resale. Your advantage is the volume rate: from the 10th link in an order, every per-link price drops 15% automatically.

One-time or recurring, your call No lock-in No monthly minimums 15% applied automatically at 10+ links
Both rates shown up front. The discount applies itself; there is no code and no negotiation.

Guest Posts

per link, original article included
DA or DR 30+500+ site-wide traffic (Ahrefs), 700+ word article, do-follow, in-content $90 / link$76 at 10+
DA or DR 40+1,000+ site-wide traffic (Ahrefs), 800+ word article, free backlink audit $165 / link$140 at 10+
DA or DR 50+Most Resold1,500+ site-wide traffic (Ahrefs), 1,000+ word article, premium publications $210 / link$178 at 10+
DA or DR is your preferred metric; each tier tracks the one you pick. Same manual vetting, pre-approval, and branded reporting throughout.

Link Insertions

per link, in existing indexed articles
CoreDA or DR 30+, 1,000+ site-wide traffic (Ahrefs), article indexed and 6+ months old $135 / link$114 at 10+
MomentumDA or DR 40+, 5,000+ site-wide traffic (Ahrefs), stronger sites, faster movement $225 / link$191 at 10+
PrecisionDomain dedicated to your client’s industry, 1,000+ site-wide traffic (Ahrefs) $275 / link$233 at 10+
A 100-word context paragraph is written in, so the link reads native to the article. DA or DR: your preferred metric.

Blogger Outreach

$375 / campaign  plus  $35 / approved placement  plus  publisher fee at cost

Up to 25 approved prospects per campaign, one personalized pitch each, minimum three live placements under standard conditions. Every publisher fee is shown to you at the real number and approved before it is paid.

Outreach sits outside the 15% rule on purpose: publisher fees pass through at cost, and we will not mark up third-party fees just to discount them back.
See the full campaign cost breakdown →

Custom Plans and Everything Else

Your specs. Quoted per link, before any work begins.

Brand mentions, listicle placements, directories and citations, country-specific domains, domain age or exact traffic thresholds, DA and DR together, spam score under 2, single link types, gray niches, or a mix built around one client’s campaign. Tell us the specs; we quote per link first.

Custom briefs run through the same manual vetting and the same approval gate as every standard order, checked against the criteria you set.
Scope a custom plan →
Resell math: A DA or DR 30+ guest post costs you $76 at the 10+ rate. Partners typically bill clients $150 to $190 for an equivalent placement, which is roughly a 50 to 60% margin per link before you bundle strategy on top. You set your price; we never publish what your clients pay.
One-time or recurring? Entirely your call. Most partners test with a single order, then set a monthly cadence once the first placements land. A recurring plan is available whenever you want one; it is never a requirement. Start With One Client → Read the Fine Print First
Beyond Fulfillment

What Your Agency Gets Beyond the Links

Fulfillment gets you links. A partner gets you the layer around the links: the review, the visibility, and the pre-sale intelligence that make you look senior in front of your client.

01

Every report reviewed before it reaches you

Our white label link building reports are not raw exports. Each one is checked and formatted by a strategist: live URL, anchor text, DA, DR, traffic data, and placement page, ready to forward to your client as-is.

02

Full visibility into every site and placement

The discovery list, the metric sheets, batch-by-batch outreach updates, the publisher fee negotiations wherever they apply, and the live placement confirmations. You are never guessing where a campaign stands.

03

Before you place the order, we tell you what the profile actually needs

We review the client’s existing backlink profile before the campaign starts: toxic links, anchor distribution, authority gaps, niche competitiveness. If required, we also suggest a backlink plan and keyword suggestions along with it, so you walk into your client conversation knowing what the campaign will really take.

04

White label proposals included

Customized link building proposals built to your brand guidelines. When your prospect asks what is included, the document carries your name and your positioning, not ours.

Visual2Action does the work. Your agency gets the credit. Your clients never know we exist.

The Build or Buy Question

In-House Hire, Freelancers, or a White Label Partner?

Every agency solves link building one of four ways, and three of them cost more than the invoice ever shows. Here is the comparison at real numbers.

The question Build ItIn-house hire Rent ItFreelancers Risk ItTypical white label providers PartnerVisual2Action
Monthly cost for 10 links (DA or DR 40+) $5,000 to $7,000+ before the first link: salary share, tools, management time $1,500 to $3,000+ on marketplaces, plus the hours you spend vetting and re-checking the work $500 to $1,500 sight unseen; the real cost arrives later, in rework and risk $1,400 flat (10 at $140 on the automatic 10+ rate), every domain approved by you first
Time until it produces 8 to 12 weeks to hire, onboard, and train before real outreach begins Days to find someone; weeks to learn whether you can trust them Instant, but blind: you discover the quality with the first report First discovery list within days, and you decide what gets pitched
Who runs the outreach Whoever you can hire at the budget, capped by one person’s hours Varies gig to gig; the skill and the process reset with every new freelancer Junior teams working through bulk templates An experienced outreach team, one personalized pitch per publisher, with your review at every decision point
Quality control Yours to design, document, and enforce from scratch Re-done per freelancer, and it resets every time one leaves Theirs, undisclosed; you see links only after they are live Manual vetting to the tier you chose, then your approval before any site is contacted
When a link drops Your team’s problem, on top of next month’s targets Renegotiate, if they still answer your messages You chase them for weeks; no deadline, no committed outcome You flag it once and it becomes our job, on a written clock: restoration push starts immediately, and a free replacement is guaranteed if the link is not back within 30 days. Covered for 12 months
Client confidentiality Not an issue; it is all internal No NDA infrastructure; one social post can out your fulfillment Varies by vendor; referral programs quietly point at your clients Standard partner NDA from day one, zero backdoor outreach, zero client contact
FAQ

Questions agencies ask before the first order

Confidentiality and how the partnership works

Will my clients ever find out I outsource my link building?

No. Every engagement runs under a standard white label partner NDA from day one. Your clients receive your branding, your reports, and your domain. Visual2Action does not appear in any deliverable, any email, or any outreach thread, and the placement report carries your agency’s name.

Is Visual2Action a link building agency or a white label partner?

We are a white label partner. Your agency holds the client contract and the relationship. We execute every campaign under your brand, covered by a standard NDA, and we never appear in any deliverable, any communication, or any proposal your client sees.

Can you run outreach from our agency’s email inbox?

Yes. By default, our outreach team runs every campaign end to end from our own outreach desk, so there is nothing for you to set up or manage. If you would rather have campaigns run from your agency’s own email inbox, tell us during onboarding and we will set it up and manage it from there. Same process, same approvals; the choice is entirely yours.

How much visibility do I have into the outreach process?

Full visibility at every decision point. You see the discovery list before vetting begins. You receive the metric sheet after vetting. You confirm the final shortlist and the link type per site before any email is sent. While outreach runs you receive batch-by-batch campaign updates, and the live placement report reaches you before the order is considered complete.

Pricing, volume and commitment

How much does white label link building cost?

Guest posts run $90 to $210 per link and link insertions $135 to $275 per link, set by the tier you pick: DA or DR level (your preferred metric) and the site-wide traffic band. From the 10th link in a single order, every per-link price drops 15% automatically: $90 becomes $76, $165 becomes $140, $210 becomes $178, $135 becomes $114, $225 becomes $191, and $275 becomes $233. Blogger outreach is $375 per campaign plus $35 per approved placement, with each publisher’s own fee shown at the real number and passed through at cost. Brand mentions, listicle placements, directories and citations, and strict custom criteria are quoted per link before any work begins.

How does the 10+ link partner rate work?

The 15% partner rate applies automatically the moment a single order reaches 10 links, in any mix of guest posts and link insertions. There is no code to enter and no negotiation: the per-link price simply drops, and both rates are shown on this page. Blogger outreach sits outside the discount because its publisher fees pass through at the real cost, and we will not mark up third-party fees just to discount them back. Orders of 50 or more links are scoped on wholesale terms.

Can I buy 50 or 100 links upfront and use them as I need them?

Yes. Agencies running multiple clients often pre-purchase a block of 50 or 100 links in one order. Bulk blocks carry a deeper discount than the standard 10+ rate, quoted on wholesale terms based on your tier mix, and you do not have to use them at once: draw them down client by client, campaign by campaign, for 12 months from the date of purchase. Every placement drawn from the block still runs through the same vetting and the same approval gate as any other order.

Do I have to commit to a monthly plan?

No. You can place a single order, and many partners start exactly that way, testing one client before anything else is decided. A recurring plan is available whenever you want one and most partners move to a monthly cadence once the first placements land, because it makes their own client reporting predictable. It is offered, never required, and there is nothing long to sign either way.

Can you build a custom link building plan instead of a fixed package?

Yes. The fixed tiers exist for speed, not as a limit. If your client’s campaign needs a specific DA range, DA and DR together, a country-specific domain, a domain-age requirement, a minimum traffic threshold on the exact article, a spam score under 2, a single link type, or a niche outside standard criteria, we scope a custom link building plan and quote it per link before any work begins. Custom briefs run through the same manual vetting and the same pre-approval gate as every standard order, checked against the criteria you set.

Delivery, protection and results

How long does it take to get a link placed?

Outreach timelines vary by publisher. Some respond in 48 hours; others take two to three weeks across multiple follow-ups. We cannot guarantee a fixed delivery date, because real placements require multi-thread communication and active negotiation with publishers. Outreach begins within one business day of your shortlist approval and continues until a placement is secured or the site is replaced.

What happens if a placed link drops or fails to index?

Every placement carries 12-month link protection, and you never do the chasing. Flag the link once and it becomes our job on a written clock: we go back to the same publisher and push to get it restored, with multiple follow-ups, and if it is not back within 30 days, we replace it with a new site matching the criteria you approved, at no additional cost, through the same approval process.

Does this cover local SEO citations or do I need a separate service?

Both. Directory and citation submissions are included as one of the six placement types within this service. If your client needs a full local SEO campaign covering Google Business Profile optimization, local keyword strategy, and map pack visibility, that sits within our White Label Local SEO service. Most agencies run both in parallel.

Is link building still relevant with AI Overviews taking over search?

Yes, but what makes a link valuable has changed. Links from sites with inflated authority scores, thin content, or no topical connection to your client’s niche now actively harm E-E-A-T signals. Brand mentions, editorial citations, and high authority backlinks on sites with genuine standards carry more weight than DR-inflated placements on content farms, and they are the signals AI systems weigh when deciding which brands to cite. Every placement here is built for both: Google rankings and AI citations, under your brand.

Have a question about a specific client, niche, or volume? A strategist replies within one business day. Start the conversation

For Agencies Only

Let’s Look at Your Next Client’s Link Profile Together

You close the deal. We review the profile, shortlist the sites, take your approval, run the outreach, and deliver verified placements. Every step visible to you; every placement under your name.

Reply within 1 business day NDA before any client detail moves One-time or recurring, your call

The profile review is useful whether you partner with us or not. Not an agency? See our link building services instead.

More White Label Services

Link building is one desk. If your clients need the full engine, these run under your brand too.

Not an agency? If you are looking for link building for your own business, see our link building services page.