PPC Advertising Services.
Every click accounted for.
All the way to the sale.

There are two separate costs: the ad budget you pay the advertising platform, and the management fee you pay the agency running it. Published market rates for management sit at roughly 10 to 20 percent of monthly media spend, usually with a minimum, plus a one time setup fee covering research, tracking and campaign build. We quote against your account rather than against a formula, and the figure is agreed in writing before anything starts, so the number you approve is the number you are billed.

There is no single correct number, because a competitive term in one industry can cost several times what the same term costs in another. That is why we scope the account first and quote against what we find, rather than publishing a figure that would be wrong for most of the people reading it.

Most do, and the common published range is 10 to 20 percent of monthly media spend, often with a minimum fee attached. We quote a figure instead of a formula: a one time setup fee in month one, then a monthly management fee from launch onward, which from month two is the only recurring charge. Your ad budget reaches the platform at cost with no markup on it.

The management fee is quoted against the account and the spend level it covers, so a larger budget is quoted at a larger figure. The difference is that the figure does not recalculate itself every month. It is agreed in writing, it holds until a new one is agreed, and any change is quoted and approved by you before it applies.

Then there is no setup fee. Taking over a live account starts with a short audit at no extra charge, because the build work has already been done and charging you twice for it would be indefensible. Only the management fee applies from the first month.

The audit tells us whether the existing structure is worth keeping, and we say so honestly. Sometimes the answer is that the account is fine and the problem is the landing page or the offer, and that is a more useful thing to hear than a rebuild quote.

Sooner on some accounts than others, and anybody who gives you a fixed date for it is guessing. It moves with how competitive your auction is, how often people in your market buy, and how much traffic the budget can actually buy in a month.

What we can tell you is that the early weeks are not dead time. That is where the account finds out what your market really costs and which searches are worth paying for, and waste starts coming out as soon as there are search terms to read. Every decision made later is built on what that period produces.

Early weeks: what your market costs, and what to stop paying for. Around 30 to 60 days: usually enough conversion data to change bidding and targeting with confidence. After that: decisions get made on evidence rather than assumption.

You do. Accounts are created in your name, or kept in your name if they already exist, and we work inside them with the access level you grant.

If you do not have ad accounts yet, there are two ways to start and neither is a condition. We can create them in your name, which is the cleaner option because everything belongs to you from the first day, or we can run the campaigns from our side to begin with and hand the accounts across whenever you want them. Whichever suits how you work is the one we use.

Either way, the campaign history, audience lists and conversion data are yours if we ever stop working together, and removing our access takes one click on your side. Nothing is held in a system you cannot log into.

Yes, as a separate service on its own terms. Agencies reselling paid media under their own brand have different requirements to a business buying it directly: campaigns run inside the agency's own ad accounts, reports carry the agency's branding, and we never appear in front of the end client.

Everything about how that arrangement works, including the money side, is on the white label PPC page rather than this one.

PPC describes the pricing model, where you pay each time someone clicks your ad. Paid media management describes the work: planning the channel mix, building and structuring the accounts, writing the ads, tracking what happens after the click, and deciding every week where the next dollar should go.

In practice the terms are used interchangeably, and both describe what is on this page. The distinction that matters more is whether the work stops at the click or continues past it, because everything that decides profitability happens after the click.

Neither is the default, and the honest answer comes out of five things: whether people are already searching for what you sell, how considered the purchase is, whether the product sells by being seen, whether there is creative to keep feeding it, and how much budget there is to concentrate in one place.

The tidy version of this question, that search is for intent and social is for awareness, sends a lot of businesses to the wrong channel. Retargeting, audiences built from your own customer list and shopping campaigns on social capture demand that already exists, in the same way search does. Search, meanwhile, cannot manufacture demand that nobody is typing.

No search volume for what you sell: search will not carry the account on its own. No supply of creative: paid social stalls however good the targeting is. A small budget: pick one channel and give it enough data to learn from.

Search term reports are reviewed every three to five business days and negative keywords are added before the waste compounds, rather than being cleaned up at the end of the month once the money has already gone.

Automated campaign types make this more important, not less, because they will find their own queries and placements if nobody is checking. The review also covers placements, audiences and devices that are spending without producing anything.

Search terms: every three to five business days. Placements and audiences: weekly. Budget split across campaigns: weekly, against conversion data.

One report covering every platform we manage, on a monthly cycle, with a review call to go through it. It leads with cost per lead, cost per acquisition and month over month revenue contribution. Platform metrics like click-through rate and cost per click appear underneath as context, not as headlines.

Every report carries an optimization log: what changed in the account during the period, and the reason for each change. If performance drops sharply between reports you hear from us with findings and a plan within one business day, rather than waiting for the next scheduled call.

Paid search and paid social are the core of every account we run, and they are where most budgets should start.

Beyond those, platforms like LinkedIn, YouTube, TikTok and Reddit come up regularly and the honest answer is that it depends on the account and the objective. We would want to see both before committing to a channel, because adding a platform that cannot be measured properly costs more than the media itself.

You should expect to see the work, not just the outcome. That means access to your own accounts, a record of what was changed and why, and a report that leads with cost per lead and revenue contribution rather than impressions and click-through rate.

You should also expect to be told when something is not working. An agency that only reports the metrics that went up is telling you half of what happened in your account, and the half it leaves out is usually the half that costs money.