SEO Audit Services That Leave Nothing Left To Argue About

Our SEO audit services are fixed price: $349 for Wide Angle, $699 for Close Up, $1,399 for Deep Focus, and $2,399 for Full Frame. Anything larger or more specialized is scoped and quoted under Custom, and you receive that figure in writing before any work begins. Every price on this page includes the walkthrough call, and every price on this page is the figure that appears on your invoice. Nothing is added afterwards, and there are no line items that only surface once the report is written.

Wide Angle covers everything that is true of your site as a whole: the crawl, indexation, Core Web Vitals, schema, redirects, security, site-wide title and meta hygiene, your full backlink profile, and a domain-level view of three competitors. What it does not do is open individual pages one at a time. Close Up adds exactly that layer for 15 priority pages, checking whether each page targets a keyword, whether it is the right keyword, whether another of your pages is competing for it, whether the content matches what currently ranks, and whether your backlink anchor text supports that page. The dividing line exists for a simple reason: site-wide work is done once no matter how big your site is, while page-level work has to start again from nothing on every page. That is why one is included everywhere and the other is what the price scales on.

Count the pages that actually matter to your business, meaning the ones that make money or generate enquiries. If that number is under 15, Close Up covers it. Under 40, Deep Focus. Under 100, Full Frame. If you are not yet sure anything is structurally wrong and simply want an honest read before committing a budget, start with Wide Angle at $349. Two things make the decision low risk: we tell you on the discovery call if the package you chose is the wrong size for what you have described, and the scope is settled before anything is analyzed. Nobody ends up with the wrong depth of audit because of a choice made on a form.

Yes, and this is worth knowing before you choose. If you want Wide Angle but also need the competitor backlink gap, or you want Close Up but also need the AI search readiness work, tell us on the discovery call and we will quote that single addition. We would much rather add one item to the package you actually need than move you up a tier to sell you six things you never asked for. It works in the other direction too: if the package you selected is larger than your site warrants, we say so on the call and you move down.

Fair question, and worth being precise about. The crawl covers your whole site, so we already hold every URL, every title, every H1 and every ranking position on the site, not just the 15. Cannibalization is found by taking the target keyword of each of your 15 priority pages and searching that entire dataset for any other page competing for it, wherever it sits. So if an old blog post, a product page or a location page is undercutting one of your service pages, it is caught, because we are searching everything against your 15. What we do not do at this level is take every one of your other pages and check it against every other page in turn. That is a page-level review of the entire site, which is what Deep Focus and Full Frame widen the analyzed page count for. In practice, cannibalization almost always shows up around the commercial pages you nominated, because those are the terms multiple pages get written about.

Yes, and that includes the $349 package. Every package covers the profile at domain level: referring domain quality and diversity, toxic and spam link identification, the split between branded, generic and commercial anchor text, lost links worth reclaiming, and a disavow recommendation where one is genuinely warranted. From Close Up upward we additionally map anchor text against the target keyword of each page we analyze individually, which is the part that tells you whether your links point at the right pages using the right terms. We separate the two deliberately, because anchor to keyword analysis is not answerable until a page has an agreed target keyword, and agreeing that is page-level work.

Four things: keywords your competitors rank for that your site does not cover, content categories where they have depth and you have nothing, backlink sources they hold that you are missing, and technical or SERP feature advantages they hold over you. Every package includes a competitor overview at domain level, so you always know who is outranking you and where their strength comes from. From Close Up upward you get the full keyword gap analysis against three competitors with each opportunity marked by how realistically you can close it, and from Deep Focus up it widens to five competitors and adds the competitor backlink gap. We never sell competitor work as a separate add-on, because an audit that only looks at your own site tells you what is broken without ever telling you what good looks like in your category.

An audit is a diagnosis rather than the treatment. It does not include implementing the fixes, writing or rewriting content, building backlinks, or ongoing monitoring. It cannot predict exact traffic or revenue outcomes, because that depends entirely on what gets implemented and how quickly. It cannot see inside your competitors’ analytics, so competitor figures come from third-party tools and are labeled as estimates in the report. Local SEO and Google Business Profile audits, international and hreflang audits, log file analysis, and eCommerce catalogues above 1,000 products sit under Custom rather than in the fixed packages, not as an upsell but because they are genuinely different work using different tools. The full picture is in the limits section above.

No. Every audit can be completed without it using third-party crawl and index data, and plenty of clients start that way. It does make the findings sharper, because estimated data becomes your actual data: real impressions and clicks per query rather than tool estimates, real indexation status per URL rather than inference, real manual actions, and real conversion paths so findings can be weighted by revenue instead of traffic. Once you order we send one email address to add as a restricted or read-only user, never owner and never admin, and you remove it the day the report is delivered. If you would rather not share access at all, say so on the discovery call and we will clearly label every finding that is based on third-party estimates rather than your own data.

Wide Angle is 5 business days, Close Up is 7, Deep Focus is 10 and Full Frame is 15. All of them are counted from the discovery call rather than from your order, because the call is what sets the scope. The report is sent first and the walkthrough call is scheduled after it, so you get time to read it properly before we talk. Rush timelines can usually be arranged for migration or launch deadlines, but raise it on the discovery call rather than after you order, because it changes how the work is sequenced.

Yes. Every finding is scored on ranking impact and implementation effort, then placed in a working order so you know where to start and what follows. That is an order of work rather than a shortlist, and the difference matters: everything in the report is there because it is affecting your search performance, and the report is written on the assumption that you will work through all of it rather than stop after the first few items. Each finding is written the same way, as what it is, the evidence for it, what it is costing you, and what changes once it is fixed. From Full Frame we also write developer-ready specifications that can be pasted straight into Jira, Asana or Trello without anyone translating them first.

Yes, if you want us to. The audit is a standalone project and nothing in it depends on you buying anything afterwards, so the findings are written the same way either way. But if you would rather not manage the implementation yourself, the audit becomes the brief for our managed SEO, technical SEO or link building work, with no re-scoping and no second discovery process, because the diagnosis is already done and we already know the site. You are equally free to hand the report to your own developer, your in-house team or another agency. It is yours outright, and there is no clause restricting who sees it or what you do with it.

An audit is a one-time diagnosis. It tells you what is wrong, what it is costing you, and in what order to work through it. An SEO service is ongoing execution against that plan. The audit is the strategy document; the service is the implementation. A lot of businesses commission an audit first specifically so they can brief a retainer properly instead of paying someone to spend the first two months working out what is wrong, and some discover they do not need a retainer at all yet.

Then that is what the report says, and it is a useful answer rather than a wasted one, because it means the problem is not technical and you can stop spending money looking for it there. In practice this is rare on sites that have never been audited, but it does happen on sites already under competent management. When it does, the report concentrates on the competitive and content gaps instead, because if your foundations are sound then the reason you are not ranking is almost always that somebody else is covering the topic better than you are. We do not pad reports with low-severity findings to justify the invoice.

Yes, and it is one of the most common reasons people commission us. An independent audit answers the question you cannot answer from inside the relationship: is the strategy wrong, is the execution wrong, or is neither wrong and the work simply needs more time. We document what we find regardless of how it reflects on whoever did the work before us, including when the honest conclusion is that the current approach is sound and should be left alone. You own the report outright and can hand it straight to your existing agency as a work order.

Yes. Any package can be delivered unbranded or built into your agency’s own report template, and we will join the client walkthrough call as a member of your team if that is useful. Agencies commissioning audits in volume are scoped under Custom rather than paying the per-audit list price, so tell us roughly how many audits a month and what the deliverable needs to look like. Everything else about the audit is identical: the same specialists, the same depth and the same turnaround.