Google Ads Management Services.
Built on what converts,
not on what is cheapest.

Two costs, and only one of them is the agency. Your ad budget goes to Google. The management fee goes to whoever runs the account.

Published market rates for management sit at roughly 10 to 20 percent of monthly media spend, usually with a minimum, plus a one time setup fee covering research, tracking and campaign build. We quote a figure instead of a formula. The setup fee is charged once in month one, the management fee runs from launch, and from month two the management fee is the only thing that recurs.

The fee is quoted against your account and the spend level it covers, so a larger budget is quoted at a larger figure. What it will not do is recalculate itself every month. It is agreed in writing before anything starts, it holds until a new figure is agreed, and any change is quoted and approved by you first. There is no single right number here, because one competitive term in one industry can cost several times what the same term costs in another.

No, and you should be a little suspicious of anyone who says it does. Landing page design and build sits outside the management fee and is quoted separately, in writing, before anyone starts. The same goes for changes to your existing website and for producing video or image assets for the ads.

What is inside the fee is telling you when the page is the problem rather than the campaign: which step people are dropping at, what the ad promised that the page does not deliver, and what we would change about it. That review happens on every account whether or not you ever ask us to build anything.

Plenty of clients take that review to their own developer and have it done in house, which is usually faster and always cheaper. We are happy either way. What we will not do is fold a page build into the monthly fee and leave you guessing what the fee actually covers.

Enough to buy a readable number of clicks a week in your particular auction, which is a different figure in every industry.

A budget that buys three clicks a day will take months to tell you anything, and the account spends all of that time learning almost nothing. The check we run is not a dollar amount, it is a division: your monthly budget against the cost of a click in your market, then against how many conversions you would need before a bidding decision is worth making.

We do that calculation with you before quoting, because sometimes the answer is that paid search is not your first move. If the number comes out thin, putting the whole budget behind one campaign type beats spreading it across four.

No. There is nothing long to sign and nothing taken in advance.

What we do agree at the start is a realistic working horizon, because a roadmap has to be planned across something. That is a planning assumption rather than a lock-in clause, and it gets written down next to the fee so both sides know what was agreed.

We would rather be judged on whether the account is improving than on a cancellation clause. An agency that needs a twelve month contract to keep a client is telling you something about the twelve months.

It depends how much there is to manage. One account, steady spend, one market: that can absolutely run in house, and at high spend a dedicated internal person often works out better than any external fee.

What you trade is exposure. An in-house specialist sees one account and learns from one set of results. A Google Ads marketing agency watches the same platform change land across a lot of accounts in the same week, which is how you find out early that something has shifted. Then there is the unglamorous side: hiring, training, holiday cover, and the risk of the one person who understood the account handing in their notice.

Recruitment data puts a Google Ads specialist in the United States at around 62,700 dollars a year on average as of September 2026, before benefits and tools (ZipRecruiter). That is the comparison worth running, rather than a fee against zero.

Yes, and it should cost you less than a new build, because most of that build work has already been paid for once. Taking over a live account carries no setup fee here.

It starts with a short audit at no extra charge, and only the management fee applies from the first month. We check conversion tracking configuration first, then account structure, search term history, negative keyword coverage, bidding strategy and Performance Max setup. You get a plain summary of what is wrong and what fixing it is worth, before any work starts.

Sometimes the finding is that the account is fine and the problem is the landing page or the offer. That is a more useful thing to hear than a rebuild quote.

You do. The account gets created in your name, or stays in your name if it already exists, and we work inside it at whatever access level you grant. Campaign history, audience lists and conversion data are yours.

If you do not have an account yet there are two ways to start, and neither one is a condition. We can create it in your name, which is cleaner because everything belongs to you from day one. Or we can run the campaigns from our side to begin with and hand it across whenever you want it. Whichever suits how you work is the one we use.

If we ever stop working together, nothing has to be migrated and nothing sits in a system you cannot log into. Removing our access takes one click on your side.

Often yes, but not as the whole account and not on defaults. Performance Max spends across Search, Shopping, YouTube, Display and Gmail from a single campaign, which is what makes it powerful and what makes it easy to lose track of.

What decides whether it works is what you feed it: a real product feed or asset library, audience signals built from your own customer data, and conversion actions that count sales rather than page views. Starve it of those and it optimizes toward the cheapest conversion it can find, which is almost never the one you wanted.

Google has expanded channel level reporting inside Performance Max, so spend and conversions can be seen per surface instead of arriving as one campaign total. We switch that on. If Display and Gmail are quietly claiming a large share of the conversions, you should be able to see that, not deduce it.

Sooner in some auctions than others, and anyone who gives you a fixed date for it is guessing. It moves with how competitive your market is, how often people in it buy, and how much traffic your budget can actually buy in a month. We are not going to put a number on a slide and hope.

The early weeks are not dead time either. That is when the account finds out what your market really costs, which searches are worth paying for and which ones were never going to convert. Waste starts coming out as soon as there are search terms to read, and every decision made later is built on what that period produces.

Early on: what your market costs, and what to stop paying for. Once there is real conversion data: bidding and targeting move on evidence rather than assumption. After that: the argument is about which campaigns get more, not about whether it works.

It leads with cost per lead, cost per acquisition and revenue contribution, and it shows brand and non-brand separately. Impressions, clicks and click-through rate sit underneath as context, because none of them are why anyone bought advertising.

That separation matters more than it sounds. Searches for your own company name convert cheaply and convert well, so folding them into one blended return figure makes the whole account look healthier than the part actually finding you new customers.

Every report carries an optimization log too: what changed in the account during the period, and why. If performance drops sharply between reports you hear from us with findings and a plan within one business day, rather than waiting for the next scheduled call.

The one that beats your break-even, and your break-even is set by your margin rather than by an industry average. A business on 70 percent margins can be comfortably profitable at a return that would bankrupt a business on 15 percent.

Published benchmarks are worth reading and worth not managing to. Two accounts in the same industry can sit at opposite ends of the same benchmark because one sells a repeat purchase and the other sells once. Get the break-even number first, then judge the account against that.

Check what the figure is made of as well. A strong blended return leaning on people searching your own brand name is not the same thing as a strong return on new demand, which is exactly why we report the two apart.

Yes, as a separate service on its own terms rather than as a version of this one.

An agency reselling paid search under its own name needs different things to a business buying it directly. Campaigns run inside the agency's own ad accounts, reports carry the agency's branding, and we never appear in front of the end client.

Everything about how that arrangement works, including the money side, sits on the white label PPC page rather than this one.